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Reinventing Diplomacy

Daryl Copeland, Joshua Fouts, Cynthia P. Schneider | World Politics Review | 2009-10-13

While the world changes at a rapidly accelerating pace, diplomacy is in many ways rooted in the past. In order to remain both relevant and effective, diplomats must adopt new technologies, new profiles, and new ways of thinking about old methods. WPR examines Reinventing Diplomacy.

Cultural Diplomacy: It's the Culture, Stupid
By Cynthia P. Schneider
New findings in neuroscience reinforce the lessons of experience: "The war of ideas" was a non-starter. The country with the most influential global media has spent the last 10 years writing reports on public diplomacy, all of which essentially ask, How can we get our message across? Instead, we should be asking, How can we use culture to tell our story?

Guerrilla Diplomacy: The Revolution in Diplomatic Affairs
By Daryl Copeland
Diplomacy is in trouble almost everywhere, and its main institutions need reconstruction from the ground up. For such a revolution to succeed, a major rethinking of international relations will be essential. In the age of globalization, if human-centered development has become the basis of sustainable security, then diplomacy must displace defense at the center of international policy.

Social Media, Virtual Worlds and Public Diplomacy
By Joshua Fouts
Over the past few years the State Department has introduced Twitter feeds for U.S. embassies around the world, as well as Facebook groups and even blogs. It's excellent news that U.S. diplomats are exploring these new tools for outreach. But are they using them in context? And are they reaching their intended audiences?

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